ABC Mouse

Helping parents keep learning on track

I conducted in-classroom observation, and weekly prototype play-testing with children to ensure the experience was age-appropriate and engaging. Collaborating with educators and subject-matter experts, I designed adaptive assessments that personalized each child’s learning path. When a child scored below 80%, the system recommended targeted games and lessons to strengthen those skills.

To keep young learners motivated, an animated avatar advanced across a progress bar, celebrated achievements with dances and stars, and received praise from the ABCmouse mascot.

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Results

The Assessment Center doubled its first-year revenue projections, while completion rates climbed from 41% to 90% within six months. Parents reported greater confidence in their children’s school readiness, and the feature significantly increased time on site and subscription engagement across the platform.

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