ABC Mouse

Problem

Educational experiences for younger learners often suffer from high cognitive load and inconsistent engagement. The challenge was improving usability while supporting both students and parents across multiple touch points.

Approach

I partnered with curriculum, product, and engineering teams to simplify learning flows, improve interaction clarity, and test prototypes directly with students and teachers in classroom settings.

Outcome

The resulting improvements increased task completion rates to roughly 90%, tripled daily active usage, and contributed to significant engagement and revenue growth.