Disney XD

Problem

Disney XD needed engaging online experiences that could sustain audience interest beyond traditional television viewing while remaining intuitive and visually aligned with the Disney brand.

Approach

I collaborated with creative, product, and engineering teams to develop the DisneyXD online style guide, as well as prototype entertainment experiences focused on gameplay, motion, visual storytelling, and scalable engagement.
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Outcome

The resulting experiences helped extend audience engagement across digital channels while supporting Disney XD’s broader entertainment and franchise strategy.