TRON

To extend the excitement of Disney’s TRON: Legacy theatrical release, I led the UX and visual design for an online 3D gaming portal on Disney.com that brought the film’s futuristic world to life for millions of fans.

Year

2010

Scope

UX Design / UI Design

Timeline

12 weeks

Extending fandom with immersive online play

The interface balanced visual spectacle with usability, incorporating adaptive layouts and animated motion cues that mirrored the film’s neon energy. Working cross-functionally with producers, developers, and the Disney marketing team, we created a fully branded, interactive world that felt authentic to the movie’s vision.

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Results

The campaign helped sustainTRON’s $400M global success and drove a measurable spike in traffic across Disney’s digital ecosystem, proving the power of interactive storytelling in expanding cinematic universes.